There is a constant struggle between idea generation and implementation. I often find that we have a bunch of really great ideas, but we fall behind in fleshing them out, building a strategy around them, and actually following through.
Lately, I’ve found that the gap between idea and implementation in my work has grown to one year or more; work in improving the Perspectives platform lags (we’ve been talking about making it a general-use platform for a long time, and have finally started using it for the Run To End Poverty), features like myEWB mailing list improvements were ideas from over five years ago (and yet remains a beta feature), and the list goes on.
The danger here is that, by the time we implement something, what was once a great idea may not be so relevant any more. Taking the mailing list example above: social media has evolved, and mailing lists & newsletters are nothing special – in fact, they are probably declining in usefulness. It is not at all clear whether the effort to build the feature is actually worth it any more. But, had we actually built this back in 2005, when Nick and I first discussed it, there would have been a much higher benefit.
Likewise, we are in the middle of planning out a new version of CHAMP (our monitoring & evaluation system, that focuses on collecting & aggregating output metrics from our chapters). We have a number of ideas from the past couple of years around creating the right incentives and culture for monitoring and evaluation, originally based on the “four outcome areas” of EWB. But earlier this year we released our new vision, which has huge implications for the metrics we track… and thus the entire system we use for monitoring & evaluation.
Ideally we’d eliminate the gap between idea and implementation; however that is not realistic. Even in a fully-resourced environment, implementation takes time (never mind in the resource-constrained non-profit world, where ideas often sit in a queue before we get around to starting on them). The real need is to recognize that an idea is no longer beneficial, and to have the discipline to let it go… no matter how attached you have grown to it.
I won’t pretend that it is easy, or that I am any good at it. I am certainly someone who hangs onto ideas, builds them up in my head, and has a vision for how great it would be (once we finally have a chance to build it, of course!). That makes an idea so much more difficult to let go of. But letting go makes sense sometimes; especially if it creates space in that queue for an idea that is still relevant.
I’ve gotten fairly good at solving yesterday’s problems. But the real challenge is predicting tomorrow’s problems instead.
